Create a Product Profile for the item you're selling.

Using your Product Profile, create these Email Sequences:

• The Pre-Launch Sale to List Email Sequence
• Onboarding Email Sequence

Revise each script for grammar and readability. At this point, you probably don't have testimonials for the Onboarding Email Sequence so substitute them out for previous product testimonials.

Set up each sequence in your autoresponder software. Send "The Pre-Launch Sale to List Email Sequence" to your list. Once they buy, take them out of that sequence and put them into the "Onboarding Email Sequence"

Create a Product Profile for the item you’re selling.

Using your Product Profile, create the Shorty Small ECommerce Script (in the eCommerce section)

Revise your script for grammar and readability.

Post your item and get it sold!

Create a Product Profile for the item you're selling.

Using your Product Profile, create these VSL Scripts:

• The Sumo
• The Venetian
• The Video Spike VSL Template
• I Get Knocked Down by the 90's VSL

Revise each script for grammar and readability.

Using software that will let you split test, test The Sumo vs The Venetian. Take the winner, and then test the winner against The Video Spike VSL Template. Take the winner of that test and test it against I Get Knocked Down by the 90's VSL.

Voila! You've found the VSL that converts the best for your audience!

Create a Product Profile for the item you're selling. This should be a low-ticket offer since the list is cold.

Using your Product Profile, create this Email Sequences:

• The "List You Let Go" Email Sequence

Revise the sequence grammar and readability.

Set up each sequence in your autoresponder software and send it to your cold list. Warning... along with some sales you'll get lots of unsubscribes and some spam reports.

The idea here is to get the low-ticket item to pay for the ad spend.

Create a Product Profile for your Low-Ticket Item.

Using your Low-Ticket Product Profile, create these Scripts:

• Ads: 10 Facebook Ads
• Sales Letter: The Workhorse
• Email Sequence: The 'Let's Be Friends' Email Sequence

Revise scripts for grammar and readability. (Pro tip: if you're editing the red words from your profile over & over, go back to your profile to edit them and then recreate the scripts.)

Remove the bonus sections from "The Workhorse" while you're editing (we are going to deliver those in the email sequence).

Create your Sales Letter using "The Workhorse" script (in the Sales Letter section of ScriptDoll). Set up sales page in your favorite software for sales pages.

Set up your Email Sequences using "The 'Let's Be Friends' Email Sequence" script (in the Email Sequence section of ScriptDoll). Trigger this sequence to start when the customer purchases your low-ticket item.

Set up Facebook Ads using the "10 Facebook Ads" script (in the Ads section of ScriptDoll) to drive traffic to your sales page and make some money!

Advanced Options

• Exit Popup (get a second chance to sell):
  1. Include an exit pop-up on your sales letter that offers a related tripwire to get them to your email list. Use the "3 Door Email Sequence" with your product profile to get them back to "The Workhorse" sales letter to make the sale.
• Retargeting (get a second chance to sell):
  1. Using your original product profile, create the "11 Retargeting Facebook Ads" script (in the Ads section of ScriptDoll). Use it (directions are inside the script) to set up retargeting ads that drive customers back to "The Workhorse" sales letter.
• Add an Upsell (deliver more value and increase purchase size):
  1. To do this, create a new Product Profile for your upsell. Create "The Vampire" sales letter script and set it up. Adjust your original sales letter ("The Workhorse") to take the customer to "The Vampire" sales page after they purchase the original low-ticket item. Set up a one-time autoresponder email to deliver the upsell (you'll keep in place "The 'Let's Be Friends' Email Sequence" to do the heavy lifting over the next few days).